"Heirloom" TV Commercial for Stride Gum by J Walter Thompson Puerto Rico

Stride is the ridiculously long lasting gum. To communicate this JWT Puerto Rico took the claim to the extreme. The famous cliche of a father giving to his son a precious gift passed from generation to generation was the perfect set up for our story.
Client: Cadbury Adams
Agency: JWT
Production Company: Hocus Pocus
Director: Luis Gerard
Music + Sound Production: Mezzalunna/Glenn Monroig
Chief Creative Officer: Jaime Rosado
Art Director: Andrés Justo
Copywriter: Lizette Morazzani
Editor: Mizael Morales
Producer: Noro Sebastián
Country: Puerto Rico
Account Executive: Richard Pascual, Axel Ramos