Stride: Heirloom

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Released:	May 2009
Advertiser:	Stride
Brand name:	STRIDE GUM
Agency:	JWT Puerto Rico
Country:	PUERTO RICO
Category:	Baking & sweet foods

Credits:

Stride is the ridiculously long lasting gum. To communicate this JWT Puerto Rico took the claim to the extreme. The famous cliche of a father giving to his son a precious gift passed from generation to generation was the perfect set up for our story.

Client: Cadbury Adams
Agency: JWT
Production Company: Hocus Pocus
Director: Luis Gerard
Music + Sound Production: Mezzalunna/Glenn Monroig
Chief Creative Officer: Jaime Rosado
Art Director: Andrés Justo
Copywriter: Lizette Morazzani
Editor: Mizael Morales
Producer: Noro Sebastián
Country: Puerto Rico
Account Executive: Richard Pascual, Axel Ramos