Subaru: "2011 Mediocrity, Designers" TV Commercial by Carmichael Lynch

The hard-working folks who brought 2011 Mediocrity to life talk about their inspirations for designing it.
Darren Tibbits, Charles S. Veit and Marilyn Reiter reveal the level of thinking that went into every detail of this exceptionally average mid-size sedan.
See photos and play the video game inspired by the car at our site. http://bit.ly/dhZYxE
Keywords: Mediocrity Commercial, Mediocrity Campaign, Mediocrity Films, Mediocrity Video, Designer, 2011Mediocrity, Mediocrity, Mediocre, Boring Mid-Size Sedan, Boring Car, Middle-of-the-road, Commuting Device, Yawn, Feel Nothing, Unexciting, Average Joe, familiarity, ordinary, mainstream, sedan, auto, automobile, car, standard
Client: Subaru
Agency: Carmichael Lynch
Production Company: Harvest Films
Director: Baker Smith
Executive Producer: Scott Howard
Executive Producer: Bonnie Goldfarb
Country: United States of America
MEDIOCRITY CREDITS
Agency: Carmichael Lynch
ECD: Jim Nelson
GCD: Randy Hughes
GCD/ Art Director: Brock Davis
GCD/ Writer: Matt Elhardt
Sr. Digital Designer: Joe Kral
Director of Integrated Prod: Joe Grundhoefer
Director of Digital Prod: Pete Mertz
Sr. Integrated Producer: Freddie Richards
Sr. Digital Producer: Jennifer Helm
Account Director: Melissa Schoenke
Account Leader: Dan Hoedeman
Account Manager: Chelsea Moran
Sr. Project Manager: Jennifer Abbey
Production Company: Harvest Films
Director: Baker Smith
EP: Bonnie Goldfarb
EP: Scott Howard
HOP/Prod: Rob Sexton
Line Prod: Mala Vasan
DP:Jonathan Sela
Production: Designer: Fanae Aaron
Website Development: Exopolis
Editorial: Channel Z
Editor: Charlie Gerszewski
Music: Beacon Street