Brief: Celebrate Subaru’s Japanese heritage while highlighting its rugged and sexy design.
A few words from the creatives: After the overwhelming success of the “Sumo Carwash” spot, it only made sense to bring them out of retirement for one more round of sexy hijinks. So after much deliberation, we realized that we needed to give the sumos a reason to be sexy. Last time we referenced sexy car washes. This time, girls posing in front of and on top of muscle cars. The rest is sud-covered, mildly disturbing history.
Titles & Lengths: Sexy Comes Standard :60 English/ :30 English & French
Creative directors: Todd Mackie, Denise Rossetto
Associate creative directors: Paul Riss, Matt Antonello
Art director: Paul Riss
Copywriter: Matt Antonello
Agency producer: Andrew Schulze
Production company: OPC
Director: Jorn Haagen
DOP/Cinematographer: Jorn Haagen
Line Producer: Ed Callaghan
Post-Production Co.: School Editorial
Editor: Mark Morton
Colorist: Bill Ferwerda - Notch
Audio Company: Up is Louder/ Pivot Girls (Music Licensing)
Audio house engineer: Paul Seeley
Music: Peaches “Boys Wanna Be Her”
The TV Commercial titled Sexy Comes Standard was done by DDB Canada, Toronto advertising agency for product: Subaru Forester (brand: Subaru) in Canada. It was released in the Feb 2011.