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Ads Archive / TV, Cinema, Viral, Online ads

SYLVANIA LIGHTBULB: Sylvania - Picnic

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Released:	May 2007
Advertiser:	SYLVANIA
Brand name:	SYLVANIA LIGHTBULB
Agency:	JEH United
Country:	Thailand
Category:	Home appliances & furnishings
Awards:	Andy Awards 2008 Television Bronze Andy Awards 2008 Clio 2008 TV Silver Cannes Lions 2008 Film Gold
Tags:	tv-spot Оборудование и услуги для бизнеса Asian creative Ads which demand thinking Thanonchai Sornsrivichai Best works of Thanonchai Sornsrivichai Award show winner Creativity HOME APPLIANCES & FURNISHINGS Household maintenance & pet products Cannes 2008 Creative review Work Cannes Prediction 2008 Интервью News

Credits:

Category: Household: Other
Title: PICNIC
Advertiser: HAVELLS SYLVANIA (THAILAND)
Product/Service: SYLVANIA LIGHT BULB
Advertising Agency: JEH UNITED BANGKOK
Country: THAILAND
Advertising Agency: JEH UNITED BANGKOK
Country: THAILAND
Executive Creative Director: Jureeporn Thaidumrong
Creative Director: Aniruth Assawanapanon
Copywriter: Jureeporn Thaidumrong, Suwit Ekudompong
Art Director: Aniruth Assawanapanon, Apiwat Pattalarungkhan
Production Company, City: PHENOMENA, Bangkok
Country: THAILAND
Director: Thanonchai Sornsrivichai

Synopsis

"Nothing to be scared of if there is light. The light is your true friend". This is a story about being scared of the dark. During a picnic in the daytime, a father introduces various kinds of Thai ghosts to his son. He has fun getting to know them. Once the light was off, everything became scary. After the launch, this television commercial became the "Talk of the town" and has been requested for download by consumers from many websites.