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T-Mobile: Life's for sharing (Dance)
Stills from video click to enlarge
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| View online or Subscribe now | |
| Released: | January 2009 |
| Advertiser: | T-MOBILE  |
| Agency: | Saatchi & Saatchi London |
| Country: | United Kingdom |
| Category: |
Commercial public services
|
| Awards: |
Cannes Lions 2009 Film Gold
Cannes Lions 2009 Film Bronze
Clio Awards 2009 TV Gold
NYF 2009 TV/Cinema Gold
|
| Tags: |
Cellurar Operator
tv-spot
Human Mass In Advertising
Best of the month
Cannes Lions 2009
|
Credits:
Agency: Saatchi & Saatchi, London
Copywriters: Steve Howell
Art Directors: Paul Silburn, Kate Stanners, Rick Dodds
Agency Producer: Ed Sayers
Production Company: Partizan, London
Director: Michael Gracey
Editor: Diesel Schwarze
Post-Production: TBC
Audio Post-Production: 750 MPH
T-Mobile unleashes guerilla dance routine at Liverpool Street
Saatchi & Saatchi's latest ad for T-Mobile will be on air less than 48 hours after being filmed this morning at London's Liverpool Street station, where 350 dancers performed routines as commuters passed through the concourse.
'Dance', created by Saatchi & Saatchi London, was produced using hidden TV cameras within the station, which captured the spontaneous reactions of commuters as they watched the dance troupe perform.
The three-minute guerrilla-style ad, which is part of T-Mobile's 'Life's for Sharing' campaign, is to premiere during an entire ad break in 'Celebrity Big Brother' on Channel 4 tomorrow night, less than 48 hours after filming began.
Lysa Hardy, head of brand and communications at T-Mobile, said: "'Dance' brings to life the fact that there are often unexpected, wonderful, exciting things that happen that you want to be able to share with your friends and family.
