The assignment was to make the ingredients the hero, and the creative team took that very literally. Not only is it a super cool website that is perfectly targeted to the Taco Bell audience, but there’s also a great user experience where you can friend Captain Enchilada Sauce on Facebook, follow Commander Seasoned Beef on Twitter, browse Incredibean’s beach vacation photos on Flickr and even flirt with Super Reduced Fat Sour Cream on J Date.
Advertising Agency: DraftFCB, USA
The TV Commercial titled When Hunger Calls — The Super Delicious Ingredient Force comes to the rescue was done by Draftfcb advertising agency for product: Tacobell Restaurant (brand: Yum! Brands) in United States. It was released in the Jun 2010.
Yum! Brands: Yum!
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