Telstra today launched a new campaign to promote its Next G network's poll position as the world's fastest national mobile broadband service, with the release of the new Telstra Ultimate USB Modem.
The campaign draws on insight from Telstra research that reveals almost half of all working Australians are spending more time working outside the workplace than they were five years ago, reinforcing the need for faster mobile broadband â at speeds on par with what they can get in the office.
The campaign, titled 'Next G-Force', developed by BWM, with media by OMD, consists of a brand and retail TVC, press, OOH (out of home), outdoor, digital and experiential, and demonstrates how to live life on the go at high-velocity.
Agency: BWM, Sydney
Production Company: -
Date Uploaded: 2010-10-18
Executive Creative Director: Rob Belgiovane
Creative Group Head: Matt Smith
Art Director: Matt Ennis
Copywriter: Daniel Barrett
Agency Producer: Sam Yeomans
Media Agency: OMD
Strategist: Jacquie Pierson
Head of Portfolio Planning: Leisa Wood
Account Director: Noel Gate
Account managers: Milton Gan & Natali Popovski
The TV Commercial titled Next G-Force was done by Bwm Sydney advertising agency for product: Telstra.com (brand: Telstra) in Australia. It was released in the Aug 2010.