'Let your mind wander' cinema ad aims for curious readers left cold by Economist's traditional red-poster campaigns
The Economist is launching a radical new brand strategy with its first cinema ad in eight years – a 70 second commercial featuring a high-wire walker.
Abbott Mead Vickers BBDO, the Economist's long-standing ad agency, created the new campaign. "Red Wires" was directed by Tom Carty. Media planning and buying was handled by PHD.
Client: The Economist
Agency: AMV BBDO
Director: Tom Carty
The TV Commercial titled Red Wires was done by Amv BBDO advertising agency for product: The Economist (brand: The Economist) in United Kingdom. It was released in the Jul 2009.