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The Economist: Red Wires
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | July 2009 |
| Advertiser: | THE ECONOMIST  |
| Brand name: | THE ECONOMIST |
| Agency: | AMV BBDO |
| Country: | United Kingdom |
| Category: |
Publications & media
|
| Tags: |
Newspaper
|
Credits:
'Let your mind wander' cinema ad aims for curious readers left cold by Economist's traditional red-poster campaigns
The Economist is launching a radical new brand strategy with its first cinema ad in eight years – a 70 second commercial featuring a high-wire walker.
Abbott Mead Vickers BBDO, the Economist's long-standing ad agency, created the new campaign. "Red Wires" was directed by Tom Carty. Media planning and buying was handled by PHD.
Client: The Economist
Agency: AMV BBDO
Director: Tom Carty