THEATRE MEMBERSHIP: "THEATRE RIGIBLICK ANNUAL BUSINESS REPORT [video]" TV Commercial by Draftfcb Zurich

Type of entry: Technique
Category: Best Use of Live Events and/or Stunts
Advertiser: THEATRE RIGIBLICK
Product/Service: THEATRE MEMBERSHIP
Agency: DRAFTFCB Zürich, SWITZERLAND
Advertiser THEATRE RIGIBLICK
Product THEATRE MEMBERSHIP
Entrant DRAFTFCB Zürich, SWITZERLAND
Type of Entry: Technique
Category: Best Use of Live Events and/or Stunts
Title: THEATRE RIGIBLICK ANNUAL BUSINESS REPORT
Advertiser/Client: THEATRE RIGIBLICK
Product/Service: THEATRE MEMBERSHIP
Entrant Company: DRAFTFCB Zürich, SWITZERLAND
DM/Advertising Agency: DRAFTFCB Zürich, SWITZERLAND

Executive Creative Director: Dennis Lueck (Draftfcb Lowe Group)
Art Director: Frédéric Nogier (Draftfcb Lowe Group)
Copywriter: Tizian Walti (Draftfcb Lowe Group)
Graphic Design: Ranja Issa (Draftfcb Lowe Group)

Describe the campaign/entry
The task was to develop the annual business report for the Theater Rigiblick and to convince sponsors, donators and members to reconfirm their support. To reach this goal, the business report was presented as a real, entertaining theatre play called: 'The Annual Business Report - a drama in 3 acts.'

Describe the brief from the client
The goal is to get members and sponsors to reconfirm their subsidies for the next year. Apart from this, it is the best way to form business ties between members, sponsors, donators and institutions.



Results


100% of all members, sponsors and donators reconfirmed their support or membership. Even the Swiss Ministry of Culture and Arts promised governmental subsidies. The Theater Rigiblick was so excited that, by the end of March, 70,000 Swiss Francs have been donated to their theatre.



Creative Execution


The report was turned into a fun play and brought to the stage. All dry figures, facts and statistics were carried out in the play. 3 great Swiss actors played a finance accountant, the Theatre`s president and the president`s assistant. Together, they reminisce about the past year. The play was presented at the annual general meeting with all members, sponsors, donators and the Swiss Ministry of Culture and Arts.




Theater Rigiblick is financed by sponsors, donators, members and cultural institutions. Every year, they meet up at the general assembly and discuss annual planning.




The play, 'The Annual Business Report', was not only created to bring dry facts and figures to the members, it was a means to amuse them and to position the Theater Rigiblick as one of the most creative and unique theaters in Switzerland.