TIDE: Sheet (Простыня) cinema advertising

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Released:	August 2007
Advertiser:	TIDE
Agency:	Leo Burnett Moscow
Country:	Russia
Category:	Household maintenance & pet products
Awards:	Golden Drum 2007 TV Silver IDEA 2008 IDEA 2008 TV Bronze Epica Awards 2007 Golden Drum 2007 ADCR Awards 2008
Tags:	tv-spot Work Household maintenance & pet products Award show winner Наблюдения AdMe.ru Creative review Russian nominees to Cannes Lions 2008

Credits:

Advertising Agency: LEO BURNETT MOSCOW , RUSSIA
Copywriter: Viktor Lander
Art Director: Alexandra Scherbovich
Agency Producer: Philipp Yakovlev
Account Supervisor: Irina Kulikova
Advertiser's Supervisor: Maxim Yermolayev
Production Company: POST PRO 18 , Moscow, RUSSIA
Editor: Mikhail Kudashkin
Date Of 1st Transmission: 09/08/2007
Advertising Agency: LEO BURNETT MOSCOW , RUSSIA

Synopsis
We created a spot with a clever art direction twist that transforms the movie theatre screen in to the symbol of the brand equity. To make it work better, we ran the spot last in the block of the ads and trailers, right before the feature.