Tooheys New White Stag: Carb Relief

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Released:	October 2008
Advertiser:	Tooheys
Brand name:	TOOHEYS BEER
Agency:	SAATCHI & SAATCHI, Sydney
Country:	AUSTRALIA
Category:	Alcoholic drinks
Tags:	Beer

Credits:

Lion Nathan's first advertising campaign for new low carb brand Tooheys New White Stag. The ‘Carb Relief‘ campaign, developed with Saatchi & Saatchi Sydney and is designed to communicate the brew’s low carb credentials in an engaging and innovative way.


Product: Tooheys New White Stag
Agency: Saatchi & Saatchi, Sydney
Editor: The Editors
Executive Creative Director: Steve Back
Creative Director: Dave Bowman
Art Director: Justin Carew
Copywriter: Iggy Rodriguez
Agency Producer: BILL DOIG
Producer: Catherine Anderson
Director: Gary Freedman
Production Company: @radical.media
Country: Australia
Other Credits: Digital Creative Group Head, Brian Merrifield; Music Production, Nylon Studios; Group Business Director, Alex Carr; Strategic Planning Director, Bram Williams; Business Director, Sarah Quinn; Business Manager, James Tracy-Inglis; Media Planning and Buying, Zenith Optimedia; Website, Holler Sydney; Public Relations, ResPublica