Tooheys Extra Dry: Birds vs Humans

	View online or Subscribe now
Released:	October 2009
Advertiser:	LION NATHAN AUSTRALIA
Brand name:	TOOHEYS EXTRA DRY

Credits:

The story opens in a foreign land where birds rule overhead and humans forage in the wastelands for scraps of the prize – apple. We see the desperation and degeneration of the unevolved humans before our heroine climbs a tree to get her hands on a shiny, crispy apple.According to BMF Creative Director, Simon Langley, the campaign poses an alternative reality to the rise of human kind. “Eating the apple gave humanity knowledge and power over all other creatures on earth. But imagine if another creature had eaten the apple first - they would have ruled the earth. Scary thought...,” said Langley.Tooheys Extra Dry has always been innovative and the introduction of a cider like 5 Seeds is an innovation in itself said Holler Director, Mike Hill.. “Our decision to launch the brand site completely within Facebook, as well as the blogger outreach campaign, is in keeping with that theme.”

Client: Lion Nathan Australia
Product: Tooheys Extra Dry 5 Seeds
Agency: BMF, Sydney
Production Company: Goodoil Films
Director: MICHAEL SPICCIA
Executive Creative Director: WARREN BROWN
Creative Director: Simon Langley
Associate CD / Copywriter: Richard Morgan
Art Director: Nils eberhardt
Country: Australia
Other Credits: Group Account Director – Nick Garrett
Account Director – Lenya Kovacevic
Account Manager – Elisabeth Spence
Executive Planning Director – Jeremy Nicholas
Strategic Planner Director – Simon McCrudden
TV Producer – Mandy Payne
Production Company Producer – Sam Long
Sound Studio – Song Zu
Post-Grade – The Lab
Post-Online – Fin Design
Music Composer – Elliott Wheeler
Visual Effects Supervisor – Justin Bromley
DOP – Danny Ruhlmann
Editor – Stewart Reeves (Guillotine)

Media planning and buying:
Agency – Zenith Optimedia

Digital Agency – Holler Sydney
Creative Director – Tim Buesing
Lead Designer – Chris Jeffree
Copywriter – Tony Wild
Senior Project Manager – Mic Wernej
Senior Account Director – Suzette Mackenzie
Junior Account Manager – Dom Felton
Head of Influencer Marketing – Matt Kendall
Interactive Developer – Lukasz Karluk
Visual Effects Designer – Razif Djamaluddin
Senior Flash Developer – Tim Drew