| Examples: SBS, Top Gear, AUSTRALIA, RazorJunior |
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| Released: | September 2008 |
| Advertiser: | SBS |
| Brand name: | Top Gear |
| Agency: | RazorJunior |
| Country: | AUSTRALIA |
| Category: |
Publications & media |
To launch Top Gear Australia, RazorJunior turned billboards into jump ramps and placed them on either side of a row of parked cars in Melbourne’s central business district.