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Toshiba: Breakthrough
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| Released: | July 2009 |
| Advertiser: | TOSHIBA  |
| Brand name: | Toshiba Laptop |
| Agency: | Y&R Advertising |
| Country: | USA |
| Category: |
Home electronics & audio-visual
|
| Tags: |
Computers & Internet
|
Credits:
Created by Y&R Irvine to launch Toshiba Laptops' new international branding campaign, "Breakthrough" illustrates how the wrong technology can limit people, while Toshiba laptops set people free to go farther and achieve more.
Client: Toshiba
Agency: Y&R Advertising, Irvine
Production Company: The Sweet Shop
Director(s): Bruce St. Clair
Creatives:
Executive Creative Director: Anthony di Biase
Associate CD / Copywriter: Ben Peters
Senior Art Director: Jason Campos
Agency Executive Producer: Laura Keseric