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Toshiba: Timesculpture
Stills from video click to enlarge
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| Released: | November 2008 |
| Advertiser: | TOSHIBA  |
| Agency: | GREY LONDON |
| Country: | United Kingdom |
| Category: |
Home electronics & audio-visual
|
| Awards: |
Clio Awards 2009 TV Bronze
|
| Tags: |
Creativity
Best of the month
Creative review
|
Credits:
Toshiba is to launch a special effects-laden TV campaign, featuring next-generation "bullet time" techniques made famous by the movie The Matrix, to promote its home entertainment products.
The mesmerising TV ad, shot on Toshiba products to showcase their hi-tech capability, features about 10 people captured in slow motion engaged in what appears to be a choreographed range of activities.
Toshiba's £3m ad campaign, dubbed the world's first "timesculpture" commercial, manipulates "snapshots of time" using more than 200 camcorders and video data requiring 336 hours of processing.
Agency: Grey London
Executive Creative Director: Andy Amadeo
Editor: Christophe Williams/ The Whitehouse
Agency Producer: Rebecca Pople
Director: Mitch Stratten
Production Company: Hungry Man
Post Visual Effects/ The Mill
Country: United Kingdom