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Examples: TOSHIBA, TOSHIBA TV, ISRAEL, SHALMOR AVNON AMICHAY/YOUNG & RUBICAM

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Ads Archive / TV, Cinema, Viral, Online ads

TOSHIBA TV: Toshiba - Billboard

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Released:	May 2007
Advertiser:	TOSHIBA
Brand name:	TOSHIBA TV
Agency:	SHALMOR AVNON AMICHAY/YOUNG & RUBICAM
Country:	ISRAEL

Toshiba, the no.1 TV and LCD brand in Israel , has built itself around a clear and accurate brand idea "The Sharpest".

The goal was to represent this idea in a new, unexpected way that will take the brand claim one step further.

Credits:

Advertising Agency: Shalmor Avnon Amichay / Young & Rubicam

Creative Director: Gideon Amichay

Art Director: Alon Zaid

Copywriter: Lior Zaid