Tourism Victoria's newest nature experience, The Great Ocean Walk, has just been released to the world via an integrated communications campaign by Publicis Mojo, Melbourne.
The centerpiece of the campaign is a feature length documentary film, The Art of Walking, conceived by Publicis Mojo and produced by @radical.media. The 48-minute film follows the footsteps of three extraordinary people - environmentalist and 'Planetwalker' John Francis, legendary German ice-skater Katarina Witt, and Michael Milton, Australias most successful Paralympian and fastest-ever downhill skier. The three tell their own awe-inspiring walking stories as they embark on the 104km journey along Australias most spectacular coastline.
Client: Tourism Victoria
Agency: Publicis Mojo Melbourne
Production Company: @radical.media
Director(s): Zach Merck
Creatives: Neal Latto (Digital creative)
Creatives: Managing Director: Kellie Lennon (Group Head)
Creatives: Leon Wilson, Franklin Tipton (Creative Director)
Creatives: Joel Thomson (Interactive Creative Director)
Creatives: Rob Galluzzo (Executive Producer)
Creatives: Dave Varney (Art Director)
Creatives: Dave Varney, Sean Larkin, Lea Egan (Copywriter)
Creatives: Michael Hilliard (Producer)
Creatives: Story Producer: Tim Daniels (Producer)
Creatives: Corey Esse (Agency Executive Producer)
Creatives: peter eastgate (DoP)
Creatives: Producer: Tuesday Picken (Post production)
Creatives: Senior Digital Producer: Kristy Hutchinson (Agency Producer)
Creatives: Scott Walmsley, Sam Wilson (Editor)
Creatives: Technical Lead: Brendan McMahon (Designer)
Creatives: Jonathan Dreyfus (Music + Sound Production)
Creatives: Alana Cobbledick (Account manager)
The TV Commercial titled The Art of Walking was done by Publicis Mojo advertising agency for product: Tourism Victoria (brand: Tourism Victoria) in Australia. It was released in the Mar 2010.