Toyota Prius: Look

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Released:	July 2009
Advertiser:	TOYOTA
Brand name:	TOYOTA PRIUS
Agency:	Saatich & Saatchi
Country:	AUSTRALIA
Category:	Cars

Credits:

Conceptually this campaign from Saatchi & Saatchi Sydney embodies a visual play on 'can you see yourself driving a Prius?' The first of six chapters in the television commercial begins with a man in his late thirties standing at the traffic lights ready to cross the road. The camera pulls back as the Toyota Prius pulls up at the lights beside him. It sits there silently with the engine off. We see the man in the Prius is in fact the same man standing on the footpath. The man on the footpath smooths his hair back and checks his phone, the driver of the Prius mirroring every move.



Client: Toyota
Agency: Saatchi & Saatchi, Sydney
Production Company: Prodigy
Director(s): Dael Oates
Creatives: Animal Logic (Post production)
Steve Back (Executive Creative Director)
STEVE MAY (Copywriter)
Eron Broughton (Art Director)
Adam Wills (Editor)
BILL DOIG (Agency Producer)
Jonathan Samway (Executive Producer)
Country: Australia
Other Credits: Group Business Director: Davin Power