Treo painkiller: Birds

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Released:	December 2008
Advertiser:	TREO
Brand name:	TREO PAINKILLER
Agency:	GARBERGS
Country:	Sweden
Tags:	Catchy pain relief ads Visual headache

Credits:

Title: Birds
Product: Treo
Client Company: McNeil
Creative Agency: Garbergs, Stockholm
Art Director: Lotta Mårlind
Copywriter: Sandra Beijer, Henning Wijkmark
Producer: Simon Hernadi

Production Company: St Paul Film, Stockholm
Director: Brian Lee Hughes
Producer: Mattias Bengtsson
Director of Photography: Hoyte Van Hoytema
Set Design: Niklas Lund
Editor: Joakim Pietras
Visual Effects Company: Fido Film, Stockholm
Music: Extreme Music, Honeymoon.
Sound Design: Tobias Norman, Redpipe, Stockholm


Some words from St Paul Film director Brian Lee Hughes on "Birds":

TREO is a fast-acting headache effervescent tablet tube. Basically, Treo provides fast relief from headaches, namely those brought on by the stress of meeting a young lover's parents. For me it was a brilliant opportunity to corrupt absolute perfect innocence and to deconstruct Disney whilst serving the actually amazing brand Treo. We all agreed to aim for a 50's sentimentality and then to use that benign bliss for leverage when we wanted to make our point. The birds were a pure mix of classic Walt and Looney and were created by the Swede geniuses at Fido.

I actually had migraines throughout the shoot. And the Mom in the spot is singer Lykke Li's actual mom and the young man is Blake Ritson who just broke out in Rockandrolla. And that kiss on screen was their first... sweet.