Advertising campaign "Trident soft gum (Mess With Your Head)"
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Trident soft gum: Mess With Your Head
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| Released: | February 2008 |
| Advertiser: | TRIDENT  |
| Brand name: | TRIDENT GUM |
| Agency: | JWT, London |
| Country: | United Kingdom |
| Category: |
Baking & sweet foods
|
| Tags: |
tv-spot
Creativity
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Credits:
JWT London was tasked with communicating the softness of Trident Soft Gum. This commercial depicts the mental chaos created in a man's head stimulated by the product. Sinking into a sensorial world of unexpected softness, we follow the psychologicial chain reaction as he goes on a surreal expedition of messed thought and fragmented memories in his Trident inspired subconscious.
Product : Trident
Agency : JWT London
Editor: Rick Russell
Executive Creative Director: Russell Ramsey
Creatives: Phillip Meyler/Darren Keff
Agency Producer: Dean Baker
Producer: Adam Lyne
Assistant Producer: Anna Church
Director: Blue Source
Prod. Co. : MJZ
Country : United Kingdom