Advertising campaign "Truth (Do you have what it takes to be a tobacco exec?)"
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| Released: | July 2009 |
| Advertiser: | AMERICAN LEGACY FOUNDATION  |
| Brand name: | TRUTH |
| Agency: | ARNOLD WORLDWIDE |
| Country: | USA |
| Category: |
Public awareness messages
|
Credits:
Budding tobacco execs are put to the test in these Truth spots from director Henry-Alex Rubin.
Arnold Worldwide, Boston
Chief Creative Officer: Pete Favat
SVP Creative Director: John Kearse
Art Director: Eric Stephenson and Rob Kottkamp
Copywriters: Gregg Nelson and Will Chambliss
Agency Producer: Carron Pedonti
Assistant Agency Producer: Liz Cost
Production Company: Smuggler, New York/LA
Director: Henry-Alex Rubin
Producer: Drew Santarsiero
DPs: Matthew Woolfe/Jonathan Furmanski
Editorial Company: Cosmo Street Editorial
Executive Producer: Amy Febinger
Editor: Aaron Langley