Advertising campaign "The cheering and photo taking billboard"
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TV6: The cheering and photo taking billboard
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| Released: | September 2008 |
| Advertiser: | TV6  |
| Agency: | Le Bureau Stockholm |
| Country: | Sweden |
| Category: |
Publications & media
|
| Tags: |
Creative outdoor
|
Credits:
Big in Japan is a Swedish reality show featuring two ordinary Swedes that have one month to make it big in Japan. These billboards are equipped with motion detectors and speakers. As people went by they set off craze Japanese fans, cheering and taking pictures of them.
Agency: Le Bureau Stockholm
Creatives: Jonas Wittenmark & Tobias Carlson
Client: TV6
Brief descrioption: Part of a campaign to promote the new tv series Big in Japan where two ordinary Swedes are sent to Tokyo to make it big in one month.