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ULTIMATE FUEL: BP Ultimate Takes You Further
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | May 2009 |
| Advertiser: | BP  |
| Brand name: | ULTIMATE FUEL |
| Agency: | Ogilvy London |
| Country: | United Kingdom |
| Category: |
Other vehicles, auto products & services
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| Tags: |
Crowd Riding
|
Credits:
On average, BP's Ultimate fuel gives drivers 28 extra miles per tank. This new TV campaign from Ogilvy Advertising (with help from colleagues at OgilvyOne London), "BP Ultimate Takes You Further", demonstrates that very fact!
The music is by Buller & Bang and the song is called "Little Puzzle".
Agency: Ogilvy London
Advertiser: BPProject name: BP Ultimate Takes You Further
Client Nicola Buck, brand manager, Vincent Couffon, brand manager, Lisa Gardiner, Assistant Brand Manager, BP
Brief: To show how BP's developed its Ultimate fuel so it cleans your engine, making it more efficient.
Creative agency: Ogilvy London (OgilvyOne and Ogilvy Advertising)
Copywriter: Alan Morrice, Paul Diver
Art director: Alan Morrice, Paul Diver
Planner: Rupert PriceTim Jones
Media agency: Mindshare Worldwide
Media planner: Charles Young
Director: Greg Gray
Editor: Deliverance, South Africa
Post production: Black Ginger, South Africa
Audio Post propduction: Ben Leeves @ Grand Central Sound Studios
Agency Producer: Vicky Newbold Exposure: TV/Radio/Print/POS/Digital
