Type of entry: Product & Service
Category: Fundraising & Appeals
Advertiser: UNA ONLUS
Product/Service: UNA ONLUS
Agency: JWT ITALIA Milan, ITALY
Advertiser UNA ONLUS
Product UNA ONLUS
Entrant JWT ITALIA Milan, ITALY
Type of Entry: Product & Service
Category: Fundraising & Appeals
Title: HATE
Advertiser/Client: UNA ONLUS
Product/Service: UNA ONLUS
Entrant Company: JWT ITALIA Milan, ITALY
DM/Advertising Agency: JWT ITALIA Milan, ITALY
Brief Explanation
The client asked us to create a campaign to raise awareness and funds on a dramatic children disease.
What we put on stage is a misunderstanding based on very strong feelings: hate, but caused by love.
The TV Commercial titled HATE was done by JWT Italia advertising agency for product: UNA ONLUS (brand: Una) in Italy. It was released in the Jun 2012.
TV & Cinema