UNICEF: Unicef ProAging

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Released:	May 2008
Advertiser:	UNICEF
Agency:	Serviceplan Munchen
Country:	Germany
Category:	Public awareness messages
Awards:	The Cresta Awards 2008 Integrated Grand Prix
Tags:	Award show winner

Credits:

Media Type: Digital Media, Package Design, Point-of-Sale, Poster & Outdoor, Print, Guerilla, PR
URL Address: http://awards.serviceplan-hamburg.de/proaging/en/award
Corporate Name of Client: UNICEF Deutschland
Agency: Serviceplan Munich/Hamburg
Creative Directors: Maik Kaehler/Christoph Nann/Alexander Schill/Axel Thomsen/Friedrich von Zitzewitz/Daniel Koennecke
Copywriter: Christoph Nann
Art Directors: Maik Kaehler/Amelie Graalfs/Till Diestel/Roman Becker/Andreas Lexa
Photographer: Beatrice Heydiri
Graphic Designer: Andre Wischnewski
Production Company: Alphadog/Schoenheitsfarm, Hamburg
Account Managers: Robin Ruschke/Christina Franz

Basic description of the project:
In Germany Anti-Aging is a big thing. But in Africa it’s all about the opposite, because many children die long before they grow older. That’s why we launched the virtual pro-aging-cosmetics series by UNICEF. Products like drinking water or mosquito nets are promoted in a cosmetic campaign.