"Heart," United's new brand ad, portrays the connection between a husband and wife and United's role in reuniting them. The commercial depicts a woman leaving her husband to fly to Europe for a business presentation. As she says goodbye, she leaves her heart behind as a symbol of her love. The musical score for "Heart" is a piano duet of Rhapsody in Blue performed by Herbie Hancock and Lang Lang, who recently performed Rhapsody in Blue together at the 2007 Grammy Awards. Using stop-motion animation and paper puppetry, California-based director Jamie Caliri and his team, place dimensional cardboard puppets in miniature sets that were shot frame by frame.
Advertiser: United Airlines
Agency: Barrie D'Rozario Murphy
Executive Creative Director: Stuart D'Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producer: Holly Stone, Jack Steinmann
Production Company: Passion Pictures
Director: Jamie Caliri through DUCK Studios
Animator: SSSR, Gaelle Denis
Producer: Belinda Blacklock
Music: Trivers & Myers
Mix: Pixel Farm
Mixer: Ken Chastain
The TV Commercial titled Heart was done by Barrie D'rozario Murphy advertising agency for product: United Airlines Air Travel (brand: United Airlines) in United States. It was released in the Aug 2008.