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UNITED AIRLINES AIR TRAVEL: Heart
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United Airlines: Heart
| View online or Subscribe now | |
| Released: | August 2008 |
| Advertiser: | UNITED AIRLINES  |
| Brand name: | UNITED AIRLINES AIR TRAVEL |
| Agency: | Barrie D'Rozario Murphy |
| Country: | USA |
| Category: |
Transport, travel & tourism
|
Credits:
"Heart," United's new brand ad, portrays the connection between a husband and wife and United's role in reuniting them. The commercial depicts a woman leaving her husband to fly to Europe for a business presentation. As she says goodbye, she leaves her heart behind as a symbol of her love. The musical score for "Heart" is a piano duet of Rhapsody in Blue performed by Herbie Hancock and Lang Lang, who recently performed Rhapsody in Blue together at the 2007 Grammy Awards. Using stop-motion animation and paper puppetry, California-based director Jamie Caliri and his team, place dimensional cardboard puppets in miniature sets that were shot frame by frame.
Advertiser: United Airlines
Agency: Barrie D'Rozario MurphyExecutive Creative Director: Stuart D'Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producer: Holly Stone, Jack Steinmann
Production Company: Passion Pictures
Director: Jamie Caliri through DUCK Studios
Animator: SSSR, Gaelle DenisProducer: Belinda Blacklock
Music: Trivers & Myers
Mix: Pixel Farm
Mixer: Ken Chastain