"Moondust" is a luminous, dreamlike commercial with an artistic interpretation of flying in United's new international first and business class cabins. The spot focuses on United's 180-degree, flat-bed business class seats and is animated to a spare, intimate interpretation of George Gershwin's Rhapsody in Blue. Ishu Patel, an Indian-born and Canadian-based animator, used his world-renowned back-lit technique in which a thin layer of plastic modeling clay is applied to a glass plate that has a 1000-watt light positioned beneath it and an animation camera above it.
Advertiser: United Airlines
Agency: Barrie D'Rozario Murphy
Executive Creative Director: Stuart D'Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producer: Holly Stone, Jack Steinmann
Production Company: Passion Pictures
Animator: SSSR, Gaelle Denis
Producer: Belinda Blacklock
Music: Trivers & Myers
Mix: Pixel Farm
Mixer: Ken Chastain
The TV Commercial titled Moondust was done by Barrie D'rozario Murphy advertising agency for product: United Airlines Air Travel (brand: United Airlines) in United States. It was released in the Aug 2008.