Advertising campaign "United (It's time to fly)"
TV ads
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UNITED AIRLINES AIR TRAVEL: Sea Orchestra
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UNITED AIRLINES AIR TRAVEL: Moondust
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UNITED AIRLINES AIR TRAVEL: Heart
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United Airlines: Moondust
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| View online or Subscribe now | |
| Released: | August 2008 |
| Advertiser: | UNITED AIRLINES  |
| Brand name: | UNITED AIRLINES AIR TRAVEL |
| Agency: | Barrie D'Rozario Murphy |
| Country: | USA |
| Category: |
Transport, travel & tourism
|
Credits:
"Moondust" is a luminous, dreamlike commercial with an artistic interpretation of flying in United's new international first and business class cabins. The spot focuses on United's 180-degree, flat-bed business class seats and is animated to a spare, intimate interpretation of George Gershwin's Rhapsody in Blue. Ishu Patel, an Indian-born and Canadian-based animator, used his world-renowned back-lit technique in which a thin layer of plastic modeling clay is applied to a glass plate that has a 1000-watt light positioned beneath it and an animation camera above it.
Advertiser: United Airlines
Agency: Barrie D'Rozario MurphyExecutive Creative Director: Stuart D'Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producer: Holly Stone, Jack Steinmann
Production Company: Passion Pictures
Animator: SSSR, Gaelle Denis
Producer: Belinda Blacklock
Music: Trivers & Myers
Mix: Pixel Farm
Mixer: Ken Chastain