Advertising campaign "United (It's time to fly)"
TV ads
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UNITED AIRLINES AIR TRAVEL: Sea Orchestra
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United Airlines: Sea Orchestra
Stills from video click to enlarge
| View online or Subscribe now | |
| Released: | August 2008 |
| Advertiser: | UNITED AIRLINES  |
| Brand name: | UNITED AIRLINES AIR TRAVEL |
| Agency: | Barrie D'Rozario Murphy |
| Country: | USA |
| Category: |
Transport, travel & tourism
|
| Awards: |
Clio Awards 2009 TV Silver
|
Credits:
"Sea Orchestra" is a lively and visually rich commercial that introduces United's new international first and business class cabins. In it, a United airplane crosses the ocean and is serenaded by an orchestra of animated sea creatures that are playing a unique version of Rhapsody in Blue using tubas, violins, French horns and the Indonesian gamelan. The score was created by Shy the Sun, a South Africa-based directing team, which used hand-drawn textures, computer animation characters and photographs of water, reefs and skies.
Advertiser: United Airlines
Agency: Barrie D'Rozario MurphyExecutive Creative Director: Stuart D'Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producer: Holly Stone, Jack Steinmann
Production Company: Passion Pictures
Director: Shy The Sun aka The Blackheart Gang through DUCK Studios
Animator: SSSR, Gaelle DenisProducer: Belinda Blacklock
Music: Trivers & Myers
Mix: Pixel Farm
Mixer: Ken Chastain