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United Airlines: Two Worlds
| View online or Subscribe now | |
| Released: | August 2008 |
| Advertiser: | UNITED AIRLINES  |
| Brand name: | UNITED AIRLINES AIR TRAVEL |
| Agency: | Barrie D'Rozario Murphy |
| Country: | USA |
| Category: |
Transport, travel & tourism
|
| Awards: |
Clio Awards 2009 TV Bronze
|
Credits:
"Two Worlds" is a celebration of color and beautiful images that portrays United's effect on international travelers. In it, a weary business traveler leaves a mundane, monotonous black and white world and enters a fantasy of color, representing United's new international first and business class service. When he lands, he is once again in a black and white world, but has brought a bit of the magic of the new United experience with him. The commercial combines two different and distinctive animation styles created by directors SSSR, a Norwegian and Japanese team, who was responsible for the monochromatic world that was mostly computer-generated with a hand-crafted feel, and Gaelle Denis, a French director, who was responsible for the colorful fantasy world that uses using live action, computer generation and matte paintings, including textures such as Japanese rice paper.
Advertiser: United Airlines
Agency: Barrie D'Rozario MurphyExecutive Creative Director: Stuart D'Rozario, Bob Barrie
Copywriter: Dan Mackaman
Art Director: James Zucco
Agency Producer: Holly Stone, Jack Steinmann
Production Company: Passion Pictures
Animator: SSSR, Gaelle Denis
Producer: Belinda Blacklock
Music: Trivers & Myers
Mix: Pixel Farm
Mixer: Ken Chastain