US Olympic Committee: Don't be an Asterisk

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Released:	August 2008
Advertiser:	UNITED STATES OLYMPIC COMMITTEE
Agency:	TBWA\CHIAT\DAY New York
Country:	USA
Category:	Public health & safety
Tags:	Creativity Creative review Beijing Olympics 2008

Credits:

The United States Olympic Committee (USOC) and the Ad Council announced today the launch of a multi-year public awareness campaign focused on teen steroid use. The campaign is being funded by U.S. Olympic Team sponsor Johnson & Johnson, and it marks the first time the USOC and the Ad Council have joined forces to raise awareness about the national issue of illegal performance-enhancing drugs both within and outside of sport.

Anti-Steroids TV:
Agency: TBWA\Chiat\Day, New York
Producer: Winslow Dennis
Executive Creative Director: Gary Scheiner
Associate Creative Director: Ron Castaldo
Associate Creative Director: Jared Rubin
Art Director: Einav Jacubovich
Copywriter: Melissa Pincus
Production Company: Hungry Man
Director: Nannette Burstein
Executive Producer: Kevin Byrne
Producer: Rich Krekian
Director of Photography: Adam Beckman
Editorial: Cosmostreet
Editor: Steve Bell
Producer: Julie Gagliardi
Assistant Editor: Michael Young
EFX Company: Riot
Executive Producer: Brent Holt
Producer: Peter Stanik
Lead Flame Artist: Matt Reilly
Color Correction: Company 3 - NY
Colorist: Billy Gabor
Sound: Sound Lounge
Mixer: Eric Warzecha