This campaign via Three Drunk Monkeys, Sydney introduces a new positioning; Unwired. Too Easy. The positioning reflects Unwired's simple process versus its competitors. With Unwired customers can just buy the box, plug it in, sign up and they are away. If they don't want a contract they don't have to and with pre-paid they can pay when they want to.
Product : Unwired Wireless Broadband
Agency : Three Drunk Monkeys, Sydney
Scott Nowell (Creatives)
Justin Drape (Creatives)
luke bartley (Creatives)
Thea Carone (Producer)
Director: James Hackett
Prod. Co. : Hackett Films
Country : Australia
Other Credits : Business Management: Leigh Morrison, Daniel Deutsch
Client: Eve Jones, Linda Mak, Robert Southerton
The TV Commercial titled Too easy was done by Three Drunk Monkeys advertising agency in Australia. It was released in the Feb 2008.
