Vedacit Rapidissimo waterproofing products: Touture

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Released:	May 2008
Brand name:	Vedacit
Agency:	Energy
Country:	Brazil
Category:	Home appliances & furnishings

Credits:

Vedacit is a leading brand in Brazil for waterproofing products, admixtures for concrete, and recovery material. The 60” film via Energy Brazil, focuses on the product Rapidissimo, an additive that speeds up the cement hardening process. Making use of a humored approach, the film shows how the product becomes a very efficient torture method for the Japanese mafia.
Product: Vedacit Rapidissimo
Agency: Energy/Sao Paulo
Photographer: Russo Loyola
Creative Director: Vitor Knijnik
Art Director: Rodrigo Cabello
Copywriter: Ligia Mendes
Agency Producer: Luciana de Carvalho
Director: Carlao Busatto
Production Company:
Margarida Flores e Filmes
Country: Brazil