VETERANS' AFFAIRS APPEAL: ANZAC MEMORIES

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Released:	June 2009
Advertiser:	VICTORIA BITTER
Brand name:	VETERANS' AFFAIRS APPEAL
Agency:	DROGA5 AUSTRALIA
Country:	AUSTRALIA
Category:	Public awareness messages
Awards:	Cannes Lions 2009 Film Silver
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Fundraising & Appeals
Title: ANZAC MEMORIES
Advertiser/Client: VICTORIA BITTER
Product/Service: VETERANS' AFFAIRS APPEAL
Entrant Company: DROGA5 AUSTRALIA Sydney, AUSTRALIA
Advertising Agency: DROGA5 AUSTRALIA Sydney, AUSTRALIA
Creative Credits
Executive Creative Director: David Nobay
Creative Director: David Nobay
Copywriter: David Nobay
Agency Producer: Paul Johnston
Planner: Fabio Buresti
Account Manager: Lucy Mcburney
Production Company: EXIT FILMS Melbourne, AUSTRALIA
Director: Amy Gebhardt
Producer: Jane Liscombe
Editor: Jack Hutchings, The Butchery
Sound Design/Arrangement: Paul Ruske, Final Sound
Music: Artist/Title: Paul Shannon/Craig Conway, Final Sound
Art Director: Cam Blackley/Matty Burton
Post Production: Jon Holmes, Tide
Details
Brief Explanation:
Every April, on Anzac Day, Australia commemorates the sacrifice made by fallen members of the Australian and New Zealand Armed Forces. This year, VB, Australia's largest beer brand, chose to support the work of the RSL and Legacy groups (who both support ex-servicemen and their families), through our Raise A Glass Appeal. This two-minute film ran on national TV and cinema during April to send people to our raiseaglass.com.au fundraising website.