Virgin Blue Premium Economy: Chase

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Released:	June 2008
Advertiser:	VIRGIN BLUE
Brand name:	VIRGIN BLUE AIRLINE
Agency:	cumminsnitro
Country:	AUSTRALIA
Category:	Transport, travel & tourism

Credits:

Felicity Morgan-Rhind, director of Virgin Blue combines subtle comedic performances with a stylised visual approach. The spot opens on Dave, an average businessman in his thirties, working on his computer. A fervent co-worker, Bruce, assertively rolls his chair up behind Dave who, jumping in shock, quickly tries to distance himself from the “close talker”. The campaign amusingly tracks Dave’s journey as he finds himself in more and more close talking situations with Bruce, a rebirth of a Seinfield episode. The final scene, set within the premium economy section of a Virgin Blue flight, comically and cleverly taps into the universal human fear of being trapped next to an overly friendly and close talking person on a plane.

Product: Virgin Blue Premium Economy
Agency: CumminsNitro Brisbane
Executive Creative Director: Jonathan Samway
Creative Director: James Burchil
Art Director: Nancy Hartley
Copywriter: Cristian Staal
Agency Producer: Merrin McCormick
Director: Felicity Morgan-Rhind
Production Company: Prodigy