Virgin Media: Mel B (Catch-Up TV)

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Released:	August 2008
Advertiser:	Virgin Media
Agency:	RKCR/Y&R
Country:	United Kingdom
Category:	Publications & media

Credits:

Virgin Media has signed up former Spice Girl Melanie Brown to star in an animated cinema advert to promote its movies-on-demand service.

The double-entendre-laden ad, which launches on September 12, features the singer in her trademark leopard print catsuit as she goes for a consultation with a plastic surgeon - and ends up buying a Virgin Media movie package.

At the end, her German plastic surgeon is seen ripping off a mask to reveal he is the Virgin founder, Sir Richard Branson.

The commercial, called Melony Brown, was created by US company So! Animation.

Agency: RKCR/Y&R, London
Creative Director: Mark Roalfe
Copywriter: Pip Bishop
Art Director: Chris Hodgkiss
Agency Producer: Jody Allison
Production Company: So! Animation, New York
Directors: Rob Cazin, Lauri Salladay
Producer: David McGrath
Post-Production: The Moving Picture Company
Audio Post-Production: Angell Sound