Virgin Mobile Australia: Members Welcome

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Released:	September 2009
Advertiser:	VIRGIN
Brand name:	VIRGIN MOBILE
Agency:	HOST
Country:	AUSTRALIA
Category:	Commercial public services
Tags:	Cellurar Operator

Credits:

Client: Virgin Mobile Australia
Agency: Host, Sydney
Production Company: Revolver
Director: The Glue Society
DoP: Danny Ruhlmann
Post production: Fuel
Music + Sound Production: Trailer Media and Sound Reservoir
Editor: Jack Hutchings from The Butchery
Agency Producer: KAIJA WALL

Country: Australia

The new ad campaign for Virgin Mobile Australia highlights Virgin Mobile member benefits such as discounts on Virgin Blue flights, FREE beers on a Friday for Virgin Mobile customers, free voicemail and free gigs for customers. The TVC airs this Sunday, 4 October and in cinemas next month. A tailored version of the TVC will air on Virgin Blue’s in-flight channel from December.
Says Anthony Freedman, CEO of Host: "Research showed us that most people have a relationship of indifference with their mobile phone company yet were very receptive to the promise of something more rewarding. A strategy of valuing and rewarding customers continuously rather than at the start and end of their contract, was a very Virgin way of behaving and highly relevant to both existing and future customers. And what simpler way to convey the difference in experience than to talk about customers as Members with all the positive associations that we all know come with Membership."