| Examples: VIRGIN, VIRGIN MOBILE, AUSTRALIA, Droga5 |
Advertising campaign "Right Music Wrongs"
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VIRGIN MOBILE: Phonebook
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VIRGIN MOBILE: Megaphone
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VIRGIN MOBILE: Vanilla Ice Says Sorry (Right Music Wrongs)
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Virgin Mobile: Vanilla Ice Says Sorry (Right Music Wrongs)
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| View online or Subscribe now | |
| Released: | March 2009 |
| Advertiser: | VIRGIN  |
| Brand name: | VIRGIN MOBILE |
| Agency: | Droga5 |
| Country: | AUSTRALIA |
| Category: |
Commercial public services
|
Credits:
Virgin Mobile wanted to make a stand against bad music.
So Droga5 Sydney created RightMusicWrongs.org a website where we can open a national debate on what bad music really is. To highlight this we began with putting Vanilla Ice on trial, and getting him to say "Sorry" to Australia.
Client: Virgin Mobile Music
Agency: Droga5 Sydney
Production Company: JUNGLEBOYS
Director: Trent O'Donnell
Executive Creative Director: David Nobay
Art Director: Ben Smith
Copywriter: Ben Akers
Agency Producer: Allison Chambers
Producer: Chloe Rickard
Country: Australia
Digital Producer - Brett Mitchell