Virgin Money: Everlasting Love

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Released:	November 2007
Advertiser:	VIRGIN
Brand name:	Virgin Money
Agency:	BWM Sydney
Country:	AUSTRALIA
Category:	Banking
Tags:	Creativity Good! Creative review Virgin's most creative ads

Credits:

The insight for Virgin Money was a simple human truth: a home loan is for a long time. It’s a relationship, a commitment. It should mutually rewarding, not one-sided. The thought was to find couples who’d been together for a long time and were still in love, still attracted and still going strong. True Everlasting Love. BWM Sydney found the most amazing couples – 57 + years married, still active, still in love. Successful long-term relationships. The campaign has generated approx $1 million worth of free PR for Virgin Money – and the TV hasn’t run yet. They have even broken a world record at their event on Bondi Beach, where 278 couples renewed their vows.
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Product : Home Loan
Agency : BWM Sydney
Creatives : Rob Belgiovane (Executive Creative Director)
LUKE CHESS (Creative Director)
Lani Devine (Art Director)
Jen Barnett (Copywriter)
Abby Hunt (Agency Producer)
Director(s) : Rosey
Prod. Co. : @radical.media
Country : Australia