Advertising campaign "VW Independent cinema sponsorship (See Film Differently)"
TV ads
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VOLKSWAGEN INDEPENDENT CINEMA SPONSORSHIP: Wonka (Pure Imagination)
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VOLKSWAGEN INDEPENDENT CINEMA SPONSORSHIP: Rocky (Right back up)
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VOLKSWAGEN INDEPENDENT CINEMA SPONSORSHIP: DUDEISM (The Big Lebowski)
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Volkswagen: Halloween
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Volkswagen: Titanic
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Volkswagen: ET
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Volkswagen: Jungle Book
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Volkswagen: Wizard of Oz
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VW Independent cinema sponsorship: Jungle Book
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| Released: | May 2008 |
| Advertiser: | Volkswagen  |
| Agency: | DDB LONDON |
| Country: | United Kingdom |
Credits:
Volkswagen’s “See Film Differently” campaign continues the idea of shedding light on cinema classics for a second year. The straight-to-camera interviews expound conspiracy theories that expose the apparent hidden meanings in well-known films. Volkswagen’s support of independent cinema has been pushed further this year, with the idents not being set in a cinema environment as before, but on a film set. And it is not the actors and directors who are interviewed, but the people behind the scenes – the wardrobe lady, the stunt man, the canteen chef. Says co creative director Noah Regan: "We looked at Volkswagen as a brand. They make intelligent cars, cars that have been designed by intelligent people. People who look at problems differently. Independent cinemas allow you to see films in a different environment to your normal multiplex. So, See Films Differently was born."
Product: Volkswagen Independent cinema sponsorship
Agency: DDB LondonExecutive Creative Director: Jeremy Craigen
Creative Director: Graeme Hall
Creative Director: NOAH REGAN
Art Director: NOAH REGAN
Art Director: Graeme Hall
Copywriter: Sarah Browell
Agency Producer: Kirsty Burns
Director: Andy Mcleod
Prod. Co.: Rattling Stick
Country: United Kingdom
Other Credits : Client: Sally Chapman
Account Director: Charlie Elliott
Account Manager: Jessica Huth