VOLKSWAGEN: PARKING

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Released:	June 2009
Advertiser:	Volkswagen
Brand name:	VOLKSWAGEN PARK DISTANCE CONTROL
Agency:	GRABARZ + PARTNER
Country:	Germany
Category:	Cars
Awards:	Cannes Lions 2009 Film Bronze NYF 2009 TV/Cinema Gold ADC Awards 2009 Broadcast Gold
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Other Vehicles, Auto Products & Services
Title: PARKING
Advertiser/Client: VOLKSWAGEN
Product/Service: VOLKSWAGEN PARK ASSIST
Entrant Company: GRABARZ & PARTNER Hamburg, GERMANY
Advertising Agency: GRABARZ & PARTNER Hamburg, GERMANY
Creative Credits
Executive Creative Director: Ralf Heuel
Creative Director: Christoph Stricker/Henning Patzner
Copywriter: Constantin Sossidi
Advertiser's Supervisor: Jochen Sengpiehl/Hartmut Seeger/Veronika Ziegaus
Account Supervisor: Peter Stroeh/Angela Jaeger
Production Company: ELEMENT E Hamburg, GERMANY
Director: Alex Feil
Music: Artist/Title: Maximilian Olowinsky/Felix Müller/Florian Lakenmacher/Duncan Townsend C/O Supreme Music
Art Director: Oliver Zboralski
Post Production: Nhb Ton Gmbh/Never Heard Before Studios
Other Credits: Graphic artist: Eduardo Inderbitzin
Details
Brief Explanation:
Summary In this TV commercial, we dramatise the fact that parallel parking is not very easy. Thanks to Volkswagen’s „Park Assist“, all drivers can be parking experts. With the help of a surprising moment, we show just how this can happen.