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Examples: Volkswagen, Volkswagen Passat EcoFuel, Sweden, DDB STOCKHOLM

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Volkswagen Passat EcoFuel: iPhone app

TV-Spots  Volkswagen Passat EcoFuel DDB STOCKHOLM
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Released: October 2009
Advertiser: Volkswagen Volkswagen
Brand name: Volkswagen Passat EcoFuel Volkswagen Passat EcoFuel
Agency: DDB STOCKHOLM DDB STOCKHOLM
Country: Sweden Sweden
Category: Cars Cars
Tags: iPhone app iPhone app
Case study Case study

Credits:

Advertised brand: Volkswagen - Passat EcoFuel
Advert title(s): Passat EcoFuel iphone app
Advertising Agency (Name, City, Country): DDB Stockholm
Creative Director: Andreas Dahlqvist
Art Director: Simon Higby
Copywriter: Martin Lundgren
Web Director: Simon Mogren
Producer: Pontus Kindblad
Account Director: Martin Larsson / Lars Axelsson.
Account Manager: Barbro Långjuth
Short rationale (optional): A part of the Volkswagen Passat EcoFuel campaign where we compare human emissions to the passat EcoFuel, in order to illustrate its super low CO2 emissions. A follow up to the Jazz Calculator - jazzcalculator.com. The iphone application is available to download on the apple app store in selected countries.