Volkswagen Passat: "FORCE" TV Commercial by Deutsch La

Type of Entry: Product & Service
Category: Cars
Title: FORCE
Advertiser/Client: VOLKSWAGEN
Product/Service: VW PASSAT
Entrant Company: DEUTSCH INC. Los Angeles, USA
Advertising Agency: DEUTSCH INC. Los Angeles, USA
Creative Director: Eric Springer/Michael Kadin
Art Director: Ryan Mclaughlin/Craig Melchiano
Copywriter: David Povill
Agency Producer: Vic Palumbo/Victoria Guenier/Jim Haight
Planner: Doug Van Praet
Account Manager: Tom Else/Chris Carter/Pari Zahabi
Production Company: PARK PICTURES Santa Monica, USA
Director: Lance Acord
Producer: Mary Ann Marino (Park Pictures)
Editor: Jim Haygood
Sound Design/Arrangement: Jeff Elmassian (Endless Noise)
Music: Artist/Title: John Williams "the Imperial March"
Post Production: Union

Brief Explanation:
For the all-new 2012 Passat , Volkswagen brings Star Wars™ to one of TV’s most talked about events. Accompanied by John Williams’ iconic “The Imperial March,” the spot features the most infamous villain in the galaxy, a pint-sized Darth Vader who uses the Force when he discovers the all-new 2012 Passat in the driveway. The two iconic brands leverage humor and the unforgettable Star Wars score to create an emotional spot and make Super Bowl ad history.