Product/Service: VW BEETLE
Production Company: PARK PICTURES, Santa Monica, USA
Chief Creative Officer: Mark Hunter
Executive Creative Director: Michael Kadin/Matt Ian
Creative Director: Mark Peters/Brian Freidrich
Copywriter: Brian Freidrich
Art Director: Mark Peters
Agency Producer: Jim Haight/Vic Palumbo/Victoria Guenier/Marina Korzon
Account Supervisor: Mike Sheldon/Tom Else/Chris Carter
Advertiser's Supervisor: Tim Mahoney/Brian Thomas/Eric Wilson
Producer: Jackie Kelman Bisbee/Mary Ann Marino/Pat Frazier
Director: Lance Acord
Editor: James Haygood/Michael Raimondi/Joe Ross
Sound Design/Arrangement: 740 SOUND DESIGN & MIX
Post Production: COMPANY 3: Stefan Sonnenfeld
Music: 'Get Up Off Of That Thing' by James Brown
Planner: Jeffrey Blish/Douglas Van Praet
Special Effects Computer Graphics: A52: Patrick Murphy
EditingCompany: UNION EDITORIAL
Audio Post: LIME STUDIOS: Mark Meyhuas
The throaty, turbo roar of the all-new VW Beetle, blowing past his house, inspires a fat, lazy dog to get up off his butt and start training so that the next time the Volkswagen drives by, he’ll be in shape to do what dogs are supposed to do: chase fast cars.
But the story doesn’t end there. This Super Bowl spot is actually being watched in the coolest sports bar in the world — the Star Wars cantina — where we see the familiar cast of freaky regulars debating this year’s spot versus last year’s hit, The Force.
The TV Commercial titled The Dog Strikes Back was done by LOWE & Partners advertising agency for product: Volkswagen (brand: Volkswagen) in United States. It was released in the Feb 2012.