VOLKSWAGEN TRUCKS: BOXES

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Released:	June 2009
Advertiser:	Volkswagen
Brand name:	VOLKSWAGEN TRUCKS
Agency:	ALMAPBBDO
Country:	Brazil
Category:	Cars
Awards:	Cannes Lions 2009 Film Bronze
Tags:	Cannes Lions 2009

Credits:

Type of Entry: Product & Service
Category: Other Vehicles, Auto Products & Services
Title: BOXES
Advertiser/Client: VOLKSWAGEN TRUCKS
Product/Service: VW TRUCKS
Entrant Company: ALMAPBBDO São Paulo, BRAZIL
Advertising Agency: ALMAPBBDO São Paulo, BRAZIL
Creative Credits
Chief Creative Officer: Marcello Serpa
Executive Creative Director: Marcello Serpa
Creative Director: Luiz Sanches/Dulcídio Caldeira
Copywriter: Eduardo Andrietta
Agency Producer: Egisto Betti/Andre Soares
Advertiser's Supervisor: Herlander Zola
Account Supervisor: Fernao Cosi/Filipi Bartholomeu
Production Company: SENTIMENTAL FILMES São Paulo, BRAZIL
Director: Paulo Diehl
Sound Design/Arrangement: A9
Art Director: Ary Nogueira/Marcus Kawamura
Other Credits: Photography: Rambo
Details
Brief Explanation:
In the film, the main characters are the packages that, in design, became Volkswagen Trucks. Every one of them has a format of a different Volkswagen Truck, as if it were precisely tailored for each load inside the boxes. The paintings on its side "transform" in wooden boxes that carry large amounts of fruit in a truck designed specifically to bring delicate products. The same with a box of milk, a crate of drinks, a box of eggs, bags of cement and others.