Volunteer Wildfire Services: Love Story

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Released:	March 2009
Advertiser:	Volunteer Wildfire Services
Agency:	Saatchi & Saatchi Cape Town
Country:	South Africa
Category:	Public awareness messages

Credits:

Volunteer Wildfire Services: Love Story
An appeal from Saatchi & Saatchi Cape Town to smokers to be more careful about how and where they discard their cigarette butts.Every year hundreds of wildfires ravage the Cape Town area of South Africa. The worst such fire in recent memory was started by a carelessly discarded cigarette. The commercial plays on how much smokers love their cigarettes while they're smoking, but don't give much thought to where they discard them. The appeal to smokers is simple; Please don't leave your loved ones behind.


Client: Volunteer Wildfire Services
Agency: Saatchi & Saatchi Cape Town
Production Company: Giant Films
Director(s): Richard Wall
Creatives: gavin whitfield (Art Director / Copywriter)
Manoel Ferreira (DoP)
Arnold Vermaak B&S Studios (Music + Sound Production)
Anton Crone (Executive Creative Director)
gavin whitfield (Creative Group Head)
Lee-anne Jacobs (Agency Executive Producer)
candice brouwer (Agency Producer)
Country: South Africa