Vorwerk: Doorbell Sticker

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Released:	August 2009
Advertiser:	VORWERK GERMANY
Brand name:	VORWERK VACUUM CLEANER
Agency:	OGILVY FRANKFURT
Country:	Germany
Category:	Home electronics & audio-visual

Credits:

The Challenge
Less and less people are willing to let a Vorwerk vacuum cleaner salesperson into their homes.

The Solution
Adhesive labels in the typical design of German doorbells. Directly attached underneath the doorbell panel, they demonstrate that you has many more housemates than you think: billions of dust mites. Luckily, there are allies in the battle against dust mites: Vorwerk salespersons. And Vorwerk vacuum cleaners.

The adhesive labels tell you what to do: make an appointment with a salesperson and have them demonstrate vacuum cleaner models specifically designed for people allergic to dust mites.


Client: Vorwerk Germany
Agency: Ogilvy Frankfurt
Client staff: Heike Langner
Account: Filiz Inan
Creative director: Simon Oppmann, Peter Roemmelt
Copywriter: Holger Gaubatz
Photographer: Per Schorn